NoFit State Circus and National Theatre Wales

The project aims to utilise digital technology to create richer conversations in playful and engaging ways with performance attendees, to explore how to capture audience data at various touchpoints throughout the audience journey that create cohesion across our disparate data sets and provide adaptable and enticing spaces in which to develop richer relationships with existing and new audiences


NoFit State Circus: Established in 1986 by a group of five friends, in the past eight years the company has seen unparalleled growth. Today NFS is critically acclaimed with a truly international reputation and is widely recognised as the UK’s leading contemporary circus company.

National Theatre Wales: Creates bold, invigorating theatre in the English language, rooted in Wales, with an international reach, engaging audiences in surprising ways and unexpected places.

Technical Partner

Joylab: is a multi-channel R&D agency. Clients include Ebay, Sky, Watershed, Turner, Argos, Cisco, HP Labs &the British Red Cross

Research Leads